IMC AND CUSTOMER SATISFACTION Essay Example | Topics and Well Written Essays - 1000 words

IMC AND CUSTOMER SATISFACTION - Essay Example As of late, Integrated Marketing Communication, a recently rising and youthful scholarly system, has become a vital and enchanted shot that is found to enable a firm to accomplish manageable upper hand. IMC is a cautious coordination of changing limited time apparatuses, for example, deals advancement, individual selling, publicizing, occasion showcasing, open connection so as to encourage powerful brand correspondence alongside guaranteeing of consistency in each message (Lamb, hair and McDaniel, 2008,p. 413). This paper talks about the publicizing technique of Milky Way and clarifies diverse special procedures, estimating of the viability of promoting and showcasing research approach. Smooth Way’s publicizing Strategy Milky Way bar, a chocolate bar appropriated by Mars Incorporated Company headquartered in Mclean, USA, is one of the most appreciated and generally famous chocolate brand name over the world. In 2012, the organization propelled a promotion crusade named ‘ Sorry, I was eating a Milky Way’ to pull in focused market to an inclination that the bar is especially overwhelming. The promoting methodology utilized in this advertisement battle appears to be pretty much to be full of feeling publicizing technique. Literary works including Clow and Baack (2004, p. 231) and Shimp (2008, p. 225) distinguished the fundamental publicizing methodologies, that are subjective procedure, full of feeling technique and brand system. Full of feeling publicizing technique evokes feelings, emotions and discernments in order to influence the thinking procedure of focused crowd which thus lead them to make a legitimate move (Clow and Baack, 2004, p. 234). Smooth Way’s adverting effort in the print media named ‘Sorry I was eating a Milky Way’ is appeared in the figure beneath. This publicizing coordinated both reverberation and enthusiastic promoting methods. This promoting gives both full and enthusiastic messages to clients that a l ady of the hour is very probably not going to be available on time when she was getting a charge out of the gooey caramel tastes of the Milky Way. Arens, Weigold and Arens (2008, p. 340) noticed that reverberation in publicizing alludes to resounding, resonating and vibrating. Smooth Way’s promoting is intended to get the creative mind of crowd. Passionate promoting attempts to reflect feelings that inspire customers’ review of item and decision. Feelings, for example, unwavering quality, bliss, joy, energy and so on are associated with Milky Way’s publicizing message. Smooth Way’s promoting is intended to draw in clients fascination and to impact them to review the brand name and subsequently to fabricate brand picture. Estimating the viability of Advertising There are essentially four results of a promoting exertion, they are; 1) acknowledgment and review, 2) enthusiastic response, 3) influence and 4) deals reactions. Shimp (2008, p. 289) has obviously sketched out specific strategies that can help estimating the viability of a publicizing. To quantify the acknowledgment and review of clients, Shimp (2008, p. 289) proposes Starch Readership Service, a testing administration of an organization named GfK Custom Research North America to quantify the peruser consciousness of clients through magazines, Buzzone Research Company to investigate consumers’ acknowledgment through TV and Day-after review testing to test customers’ review following one-day of the notice. To quantify the enthusiastic responses, Shimp (2008, p. 289) recommends cerebrum imaging of clients with assistance of neuroscience, self-announcing of clients and physiological tests to gauge any of a few independent responses of clients to publicizing. To m

Career Development Plan Part III Performance and Career Management Essay

Profession Development Plan Part III Performance and Career Management week 4 - Essay Example The explanation this is an extraordinary appraisal to utilize is that it mulls over input from clients, the individual and their supervisor. This gives them a balanced assessment and conveys in excess of an uneven methodology. As indicated by Focal 360 the motivation behind the 360 input is to give workers secret and mysterious criticism from the individuals around them. This permits the person to comprehend at each level what they are doing well and what can be improved. This evaluation could give representatives a benchmark of data to work from and they could then build up their own particular objectives as a result of it. From this sort of input we can create singular objectives that fit the workers needs. This would likewise urge chiefs to work with every individual representative in a manner that is without partiality or judgment to the worker. We will likewise need to help oversee double profession families. As indicated by Human Resource Chapter 1 the business should add a type of childcare to the procedure. At the present time we don't have a spending plan for this however it could be something that we put in the designs for some other time. We will likewise need to mull over that the planning of a headway for a representative may not be directly for their family, so we would need to offer them the development at some other point on the off chance that they are a couple vocation family (Human Resources, Chapter 10, p. 380). This would assist us with turning into a more family agreeable association. We can have accessible a sound program online that fresh recruits can tune in to who have not had the advantage of the preparation that we have gotten ready for the gathering. The advisor has consented to assist us with this circumstance as an expansion bit of the preparation on the off chance that we might want it. Another component of preparing ought to be the chance to go to gatherings and tradeshows. In spite of the fact that the organization doesn't have the cash to send them maybe we could take a gander at a repayment program for school

Holism Definition and Examples

Holism Definition and Examples Theories Behavioral Psychology Print What Is Holism? How psychologists use holism to understand behavior By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Reviewed by Reviewed by Amy Morin, LCSW on July 28, 2019 facebook twitter instagram Amy Morin, LCSW, is a psychotherapist, author of the bestselling book 13 Things Mentally Strong People Dont Do, and a highly sought-after speaker. Learn about our Wellness Board Amy Morin, LCSW on July 28, 2019 Verywell / Laura Porter More in Theories Behavioral Psychology Cognitive Psychology Developmental Psychology Personality Psychology Social Psychology Biological Psychology Psychosocial Psychology In This Article Table of Contents Expand A Closer Look How It’s Used Benefits Drawbacks Psychology Examples Holism vs. Reductionism View All Back To Top In psychology, holism is an approach to understanding the human mind and behavior that focuses on looking at things as a whole. It is often contrasted with reductionism, which instead tries to break things down into their smallest parts. Holism suggests that people are more than simply the sum of their parts. In order to understand how people think, holism suggests that you need to do more than simply focus on how each individual component functions in isolation. Instead, psychologists who take this approach believe that it is more important to look at how all the parts work together. A Closer Look As an approach to understanding systems, holism is used in psychology as well as in other areas including medicine, philosophy, ecology, and economics. One key phrase that summarizes the key idea behind the holistic approach is that “the whole is more than the sum of its parts.” In order to understand why people do the things they do and think the way they think, holism proposes that it is necessary to look at the entire person. Rather than focus on just one aspect of the problem, it is necessary to recognize that various factors interact and influence each other. One reason why it is so important to consider the entire being is that the whole may possess emergent properties. These are qualities or characteristics that are present in the whole but cannot be observed by looking at the individual pieces. Consider the human brain, for example. The brain contains millions of neurons, but just looking at each individual neuron will not tell you what the brain can do. It is only by looking at the brain holistically, by looking at how all the pieces work together, that you can see how messages are transmitted, how memories are stored, and how decisions are made. Even looking at other aspects of the brain such as the individual structures does not really tell the whole story. It is only when taking a more holistic approach that we are truly able to appreciate how all the pieces work together. In fact, one of the earliest debates in the field of neurology centered on whether the brain was homogeneous and could not be broken down further (holism) or whether certain functions were localized in specific cortical areas (reductionism). Today, researchers recognize that certain parts of the brain act in specific ways, but these individual parts interact and work together to create and influence different functions. How Our Brain Neurons Can Change Over Time From Lifes Experience How It’s Used When looking at questions in psychology, researchers might take a holistic approach by considering how different factors work together and interact to influence the entire person. At the broadest level, holism would look at every single influence that might impact behavior or functioning. A humanistic psychologist, for example, might consider an individuals environment (including where they live and work), their social connections (including friends, family, and co-workers), their background (including childhood experiences and educational level), and physical health (including current wellness and stress levels). The goal of this level of analysis is to be able to not only consider how each of these variables might impact overall well-being but to also see how these factors interact and influence one another. In other cases, holism might be a bit more focused. Social psychologists, for example, strive to understand how and why groups behave as they do. Sometimes groups react differently than individuals do, so looking at group behavior more holistically allows research to assess emergent properties that might be present. Benefits Just like the reductionist approach to psychology, holism has both advantages and disadvantages. For example, holism can be helpful at times when looking at the big picture allows the psychologist to see things they might have otherwise missed. In other cases, however, focusing on the whole might cause them to overlook some of the finer details. Some of the key benefits of this perspective include: It Incorporates Many Factors One of the big advantages of the holistic approach is that it allows researchers to assess multiple factors that might contribute to a psychological problem. Rather than simply focusing on one small part of an issue, researchers can instead look at all of the elements that may play a role. This approach can ultimately help them find solutions that address all of the contributing internal and external factors that might be influencing the health of an individual. This is sometimes more effective than addressing smaller components individually. By looking at people holistically, health care providers can address all of the many factors that might affect how a person is feeling, including their mind, their body, and their environment. It Looks at the Big Picture When researching a topic, its frequently helpful to step back and look at the big picture. Reductionism tends to focus solely on the trees, but holism allows psychologists to view the entire forest. This can be true of both the research and treatment of mental health issues. When trying to help a client with symptoms of a psychiatric condition, for example, looking at the patient holistically allows mental health professionals to see all of the factors that affect the patient’s daily life, and also how the patient interacts with their environment. Using this type of approach, therapists are often better able to address individual symptoms. Human behavior is complex, so explaining it often requires an approach that is able to account for this complexity. Holism allows researchers to provide a fully inclusive answer to difficult questions about how people think, feel, and behave. Drawbacks While holism has a number of key advantages, there are also some important drawbacks to consider. Some of these include: It Tends to Be Non-Specific When trying to solve a problem, it is often important to focus on a particular aspect of the issue in order to come up with a solution. Holism tends to be more generalized, which can sometimes make precision more difficult. Scientists, in particular, must be able to focus their research on clearly defined variables and hypotheses. Looking at something too broadly can make it difficult to conduct tests using the scientific method, largely due to the fact that it incorporates so many varied factors and influences. It Can Be Overly Complex Because holism is so all-inclusive, it can make scientific investigations very challenging and complex. There may be many different variables to account for, as well as a plethora of potential interactions. This can make this approach unwieldy at times. Examples in Psychology There are a number of examples in the field of psychology of how holism can be used to view the human mind and behavior. The early schools of thought, structuralism and functionalism, are good examples of reductionist and holistic views. Structuralism focused on breaking down elements of behavior into their smallest possible components (reductionism), whereas functionalism focused on looking at things as a whole and considering the actual purpose and function of behaviors (holism). Throughout history, there have been other perspectives and branches of psychology that have also taken a holistic approach. Gestalt Psychology Gestalt psychology is a school of thought that is rooted in holism. The Gestalt psychologists not only believed that human behavior needed to be viewed as a whole; they also worked to understand how the human mind itself uses a holistic approach to make sense of the world. The Gestalt laws of perceptual organization, demonstrate that the ways in which individual items relate to one another can influence how we see them. When similar items are viewed together, the law of similarity, for example, suggests that people will perceive them as components of a whole. Humanistic Psychology Humanistic psychology is a branch of psychology that emerged in the 1950s partially as a response to behaviorism. Where behaviorism had taken a reductionist approach to explain human behavior, humanist thinkers are more interested in looking at behavior holistically. This approach to psychology looks at all of the factors that contribute to how people think and act, as well as how all of these different components interact. Abraham Maslow’s famous hierarchy of needs is one example of a humanistic theory that takes a holistic look at human motivation. This theory doesnt focus on any single aspect of motivation. Instead, it incorporates many aspects including environmental, social, and emotional influences. Social Psychology Social psychology tends to take a holistic approach since it considers individuals in their social context. In particular, this branch of psychology looks at how group behavior is often different than individual behavior, which is a good example of emergent properties and the sum being more than its parts. Holism vs. Reductionism One way to look at how holism and reductionism are used is to observe how these approaches might be applied when studying a specific psychological problem. Imagine that researchers are interested in learning more about depression. A scientist using the reductionist approach might look at a highly specific factor that influences depression, such as neurotransmitter levels in the brain.A researcher using the holistic approach might instead focus on understanding how different contributing factors might interact, such as examining how thought patterns, social relationships, and neurotransmitter levels influence a person’s depression levels. A Word From Verywell Much of the appeal of holism lies in its ability to incorporate all of the elements that make us who we are. People are infinitely complex and varied, and holism is able to address all of the external and internal factors that influence our past, present, and future. Different areas of psychology often tend to focus on either one approach or the other. While reductionism and holism are often pitted against one another, they both serve an important role in helping researchers better understand human psychology. The 7 Major Schools of Thought in Psychology

The Professional Codes Of Ethics - 805 Words

The helping profession is a wonderful thing. Through the human experience, we experience a different range of emotions. Some good and some bad. Sometimes we hurt, and that hurt can be unbearable. Thank God, for the helping professions that can help walk us through the pain and the issues of our lives. According to â€Å"Chapter 1† in the professional codes of ethics section, there are different helping profession and each one has their guidelines of ethics to follow. It’s a good thing to want to help people and to work in the helping profession, but to help minimize the damage that could occur there are professional codes of ethics and laws put in place. Summary The focus of â€Å"Chapter 1† consisted of helping practitioners learn professional ethics which was pointed out on the first page of the chapter. This chapter explained the difference between (a) law and ethics, (b) aspirational ethics and mandatory ethics, (c) values, ethics, and morality, and (d) principle ethics and virtue ethics. The chapter explored the evolution of ethics codes, professional monitoring of practice, and ethical decision making. The chapter talked about autonomy, beneficence, nonmaleficence, justice, fidelity, and veracity which are the principles of moral decision making. Chapter 1 also gave a case illustration of virtue ethics with a commentary. Personal Impact Number seven on the self-assessment brought to my attention my shortcoming in the area of multicultural knowledge. It openedShow MoreRelatedEthics Code Of Professional Ethics980 Words   |  4 Pagesthe importance of AICPA’ â€Å"Code of Professional Ethics† and its components, and the influence of management perceptions on firms’ ethical environment (p. 919). Introduction. 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Introduction PublicRead MoreCode Of Ethics : Professional Counselor799 Words   |  4 Pagesdifferent professional counselor. She also, requested all records, the clinical case notes written by the counselor during her counseling sessions, and the clinical case notes her current counselor received from her previous counselors. The counselor breached code B.6.e ACA Code of Ethics because she refused to give the client a copy of the clinical case notes recorded during her therapy sessions. The counselor stated, â€Å"The notes I’ve written will not be very helpful to you†. This code informs usRead MoreEthics And Professional Codes Of Conduct878 Words   |  4 PagesEthics and Professional Codes of Conduct (Unit 10), Trump won the president in this month. After two months, Donald Trump will be the official president. However, the concerns about his ethics is upcoming to everyone’s mind. As we known, The Trump Organization runs a lot of business all around the US. When Donald Trump moves into the White House, he ll be the most controversial president in America history. After Trump is the president, his business interest is related to the politic. But there

The New Sustainability Advantage By Bob Willard Essay

â€Å"The New Sustainability Advantage† By Bob Willard I chose this book after reading a little on the Author’s background. Bob Willard worked for IBM Canada for 34 years and his business and leadership experience is vast. His passion for sustainability and helping businesses create overall sustainable cultures that are profitable as they can be was inspiring in itself. After his career with IBM, he pursued Sustainability in a way that he could effectively create and help implement these systems into large and small businesses alike. An author of this and three other books, his company Sustainable Advantage is a B Corporation product, a new type of registered business whose goals largely align with social and environmental efforts as a company. He also gives monetary donations equaling 10% of his company’s annual revenue each year to other organizations dedicated to people and planet concerns. The New Sustainable Advantage showcases the importance of how organizations, large and small can identify areas in which their sustainable measures can improve their green thumbprint as well as increase their overall revenues in about 5 years. Bob presents this model in a systematic way pursuing that organizations can improve productivity and become more sustainable over time without sacrificing revenue. This should begin at the CEO Level of every organization as well. Without upper management cooperation and understanding, it will be much harder and near impossible for a company as aShow MoreRelatedThe Topic Of Sustainable Business Practices966 Words   |  4 Pagesreport will define what is meant by the term sustainability and its dimensions. Secondly examples will be provided to illustrate the ways in which ExxonMobil is operating in an ethical and sustainable manner. Thirdly this report will critically look at the area of environmental responsibilities to an organizations and wh at ExxonMobil is doing in that aspect. Finally this report will observe the importance for organization to be sustainable. Sustainability according to Bruntland can be defined as ‘meetingRead MoreAttending The Ethical Sourcing Forum1490 Words   |  6 PagesAttending the Ethical Sourcing Forum hosted by Intertek in March 2012, Bob Willard, author of The New Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line (2012), explained in interview that the business case for ethical sourcing is compelling : the certain prospects of acquiring new market shares, an exponential efficency in material/water/energy and profits going over the top. In his book he even brings up the potential of a triple bottom line for any company who makesRead MoreTriple Bottom Line10664 Words   |  43 Pagesthe concept and to sell them on it, it is difficult to find anything that looks like a careful definition of the concept, let alone a methodology or formula (analogous to the calculafions on a corporate income statement) for calculating one of the new bottom lines. In the places where one is expec ting a definition the most that one usually finds are vague claims about the aims of the 3BL approach. We are told, for example, that in the near future the world s financial markets will insist that businessRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagespublication by the instructor of this course. The instructor is solely responsible for the editorial content of such materials. 111 MANGGEN ISBN: 0−390−58539−4 Management Contents Feigenbaum−Feigenbaum †¢ The Power of Management Capital 1. New Management for Business Growth in a Demanding Economy 1 1 Text Jones−George †¢ Contemporary Management, Fourth Edition I. Management 17 17 2. The Evolution of Management Thought Hughes−Ginnett−Curphy †¢ Leadership, Fifth Edition I. Leadership

Web Based System Free Essays

Introduction Young Entrepreneur Society (YES) is the organization of SACLI. They have different activities like Acceptance Party, Upcoming Seminar, Upcoming Business Exhibit, Christmas Party, and Booth for Foundation Day, Community Service, and monthly due registration fee for certificate and membership. They have also the rules and regulations for the members. We will write a custom essay sample on Web Based System or any similar topic only for you Order Now The Young Entrepreneur Society (YES) organized the activity through manual. It will take a lot of time to do. The members are going to school to know the schedule and where the event will be held. They compute through manual the monthly due registration fee. The head have to update the upcoming activities to the group or the leaders. The researcher proposed a system which allows the officials and membersso tomake it easy to organize for theYoung Entrepreneur Society (YES) to have an efficient and convenient way of communication and transaction through WEB-BASED SYSTEM OF THE SACLI YES. The system contains 6 main landing pages: HOME features the history of Young Entrepreneur Society. LOG-IN/LOG-OUTfor the administrator. VIDEO features the video of all activities. EVENTS below this it have the below this it have content of Acceptance Party, Upcoming Seminar, Upcoming Business Exhibit, Christmas Party, Community Service and Booth for Foundation Day. MEMBER’sprevious advisers/ members, YES achiever, and present members. And to recognize the advisers and members it has profile and category.And last ABOUT. WEB BASED SYSTEM OF THE SACLI YESneed only be installed on the server placing minimal requirements on the end user workstation. This makes maintaining and updating the system much simpler and it can all be done on the server. Any client updates can be deployed via the web server with relative ease. Typically in larger more complex systems data is stored and moved around separate systems and data sources. In web based systems these systems and processes can often be consolidated reducing the need to move data around. It also provides an added layer of security by removing the need for the user to have access to the data and back end servers. It can  dramatically lower costs due to reduced support and maintenance, lower requirements on the end user system and simplified architecture. Chapter II A. Historical Background Industry and trade become dynamic, creating an impact fordeveloping business society in the field of education thus promoting entrepreneurial ability for students who are inclined to do business and be part of world class manager’s entrepreneurs. Inspired by the modern trends and global attraction and opportunities in business locally and internationally, by the Entrepreneurs Society came into existence. The year 2003 was memorable for business administration student of St. Anne College Lucena Inc. because it was the year the society started and was then recognized by the college, aside from other student organizations, thereby Constitution and By-laws was promulgated and took effects as the law required. Embodied in the Constitution and By-laws are its objectives: A. Uphold the ideals geared towards ensuring a well-rounded intellectual, social, cultural, and physical development of every member. B. Provide the members an effective training in leadership and socio-civic awareness within and without the college campus. C. Promote all aspects of growth and development of its members. D. Cultivate among members the spirit of camaraderie and cordiality with other students, faculty members, staff and the administration of the college. Membership All students enrolled in the College of Business (Business Administration and Entrepreneurship) may upon enrollment become member of the society. Advisers During the term of Prof. Carmelita A. Maranan as Dean of the college, she appointed Mr. Cyril Gonzales as the adviser of YES. For five years the society was able to hold several projects and out campus learning (benchmarking) such as Calmeray (Laguna), GSIS Museum, Philippine Stock Exchange, Bangko Sentral ng Pilipinas, and World Trade. We also attended several seminars and workshop thereby the members were as happy as they  learned from these activities. We also held livelihood project such as candle making. Dish washing liquid making, powder soap making and perfume making and many more. After Mr. Cyril Gonzales term as adviser for three years, it was Prof. Maranan who took the position, thereby she enunciated more projects, field trips and livelihood programs. The past officers were: Year 2003 – 2004. B. Organizational Chart Chapter III A. Main problem Could be caused by any number of things: a poorly designed architecture, an underpowered CPU, limited network bandwidth, or a combination of several factors. For example, a higher than expected load can easily overwhelm a system’s resources. However, a higher volume is not always required to uncover performance problems. Poorly designed software that does not handle resource allocation and contention properly can easily cause deadlocks that eventually lead to nefarious performance problems even at a normal load. B. Sub-problem Poorly designed software that does not handle resource allocation and contention properly can easily cause deadlocks that eventually lead to nefarious performance problems even at a normal load. 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Environmental Factors Influencing Development †MyAssignmenthelp

Question: Discuss about the Environmental Factors Influencing Development. Answer: Introduction: Based on the personal opinion, it can be stated that Malaysian Airline does provides a product or a service to the clients. Malaysian Airlines is a global aviation organization with its auxiliary and equity investments, organized into four distinct commercial sections namely, Air transportation, Ground services, Aircraft leasing and Talent development. Malaysian Airlines has its structure created in such a manner that it serves the drive for better transparency and focused management across the respective auxiliary divisions of the companys distinct and diverse divisions (Oum, Tae Hoon, and Chunyan 2012). Apart from ensuring a better transparency and governance the commercial divisions ensures a flexibility to explore the merger opportunities for raising the capital to sustain itself, ensuring a better operational activities as classified under the auxiliary divisions making it more competitive and prompt to serve better to the clients (Frynas, Jedrzej George and Kamel Mellahi 2015). The largest contributing division of the organization is the Air transportation services that include the Malaysian Air Berhad, Firefly and MASwings, network carriers that serves both the Global and Domestic markets and all the distinct segments of the passengers. Under the operations and the services as offered by the Malaysian Airlines, comes another division of services known as the MAB Kargo that specializes in providing standard, express and special cargo. The Malaysian Airlines, which is a subsidiary of the Malaysian Airlines Group also, specializes in exceptional services like ground handling services, engineering, training of the facilities as well as the leasing of the aircrafts to provide customized and competitive aviation/aircraft leasing solutions. The Malaysian Airlines is a national carrier of Malaysia that serves the clients, form and around Malaysia. It embodies and serves the clients with the incredible heritage, tradition, cultures, cuisines and hospitality. In t his manner, it can be justified that Malaysian Airlines offers its products or services to its clients and can be possibly considered as a multinational or global company (Van der Linden 2015) Based on the marketing mix Malaysian airlines has carefully managed and maintained all the seven marketing mix elements to effectively deal with the crisis after the loss of the two airlines. In case of identifying the primary four marketing mix it can be mentioned that the Product, Price, Place and Promotion have been well managed to amend back its reputation (Lee, Kiefer, and Steve Carter 2012. Based on the product mix, Malaysian airlines offer all the three classes in the international bound flights while on the economy and the business class flights to help serve the global customers better. It has around 75 aircrafts in its fleet where Boeing manufactures 54 out of them and the rest of them have been manufactured by Airbus. With reference to the Pricing mix, post crisis Malaysian airlines have cut down the pricing due to the high competition as well as to rebuild the brand post crisis. The providing of special treatment and premium quality services have helped it gather distinct ion from the other low cost flights. The serving of complementary drinks and meals has won many compliments justifying its pricing strategy. The place mix have highlighted and improvised the networking system with the flights operating from the home base of Kuala Lampur International Airport and a secondary hub of Kota Kinabalu. The place of operation includes several other international and domestic routes across a hundred and fifty countries with the assistance of its globalised networks. The promotion mix of Malaysian airlines includes the efforts that have been made to rebuild it brand as a premium and safe carrier after the crisis. The careful use of Public Relation activities including the sponsorship of Premier League football teams has been extensively helpful. The traditional methods of advertising through various medium helped it spread its brand name across the diverse sections of customers (De Mooij 2013). As a part of the customer retention activities, Malaysian airline s began offering frequent flyer programs to the regular customers, including dedicated online flight booking facilities. In rebuilding the brand, the foreign markets have become the primary focus for Malaysian airlines. The reason to consider so is that Malaysian airlines have been serving as a critical enabler to connect Malaysia to the world, while stimulating the integrity and the integration of the entire nation (Deresky 2017). The situation and the consideration of the Malaysian airlines are quite different since the airlines not only serve its customers but it also is one of the crucial representations of the nation to the entire world. It is the main source how the world is exhibited with the Malaysian tradition and hospitality. This has also been helpful for the millions of tourists and the businesspersons to relish on the Malaysian culture, heritage and beauty as well as the active economy. Malaysian airlines are also one of the significant factors responsible for the development of the nation since it drives nation to achieve a better economy. As per the records, the aviation industry is one of the high grossing and income multiplying industries than any other sectors. The unique combination and the attribution of the Malaysian airlines as a national, economic and a domestic bond with the entire world makes the success of the airlines highly vital for the nation and its government. For every single individual the company recruits another four jobs are supported elsewhere in the world, so it can be considered as one of the significant flow in the economy (Steers, Richard and Luciara Nardon 2014). Thus, these are the reasons that can be considered while concluding the fact that the overseas market has become the prime focus for the Malaysian airlines. It can be likely considered that the culture has been one of the partial factors that is responsible for the errors in the judgment. As per the information refurbished by the marketing manager of Malaysian airlines, it can be concluded that the current social and technological advancement can be used as one of the significant tools to propagate one of the successful campaign, which are based on the informed decisions and the learning outcomes from the past campaigns. Malaysia is a diverse market that has multicultural and multiracial inhabitants with multilingual dialects, so the contents that is needed to be used should be selected carefully and customized for all the sections of the people. Failure to use the right medium of propaganda that can be helpful to reach a large section of people can be a viable mistake that the company can commit (Smith 2013). Most of the time the company chooses to focus on the bigger campaign ideas instead of focusing on the strongest idea to help the company gain back its reputation. Failure to reconsider the quality of the services and the customer needs can also be considerably one of the probable and critical mistakes that the company can commit in post crisis campaign. Specifically targeting of the Muslim inhabitants of the nation would be a probable mistake since judge and indiscrimination based on race would lend a severe blow to the company. Improper and judgmental methods and ideologies of retention of consumer can also be one of the crucial mistakes that can affect the companys rebranding campaign. Lack of imparting proper justification and misleading the consumers can be a possible cause of campaign failure since the Public relation activities are executed to establish a mutual trust between the company and the publics, failure to do so can diminish the purpose of the campaign as a whole. Global approach to the international marketing approach to a firm venturing in the overseas is extremely significant and crucial (Peng 2013). There are certain major reasons to believe so and act accordingly. The first reason is to increase sales. For example if a business is flourishing its productivity in the host nation, it is likely to generate higher sales in the other markets as well. It can be assumed that more that 90% of the worlds population retort to vernacular language apart from English, thus it can be concluded that the population is extensively global and if the company can look beyond the shores of only the domestic productivity it should also be able to understand its prospects and potential outside the area of control. The second reason is improvement in the profits. Many firms are not considerably competitive so therefore the price pressures is less. It can likely be considered that a product sold in the home country significantly costs higher in the foreign market s and the primary reason being the export markets (Mukherjee et al. 2013). The third reason is short-term security where the business would be less liable and venerable to the fluctuations and downturns of the market. The fourth reason is long-term security where the host market would probably sustain a high competition from within and outside. So a firm having excess capacity would be necessarily look forward to trade internationally, if the firm wishes to keep up with the expanding market and apply its potential. The fifth reason is to increase innovation, where the extension of the customer base both domestically and internationally would help the firm to finance the development of a new product. The sixth reason is the exclusivity where a firms management might have exclusive information and knowledge about the international prospects and the market that the other companies are not necessarily aware about. This can help the firm grow both internally and extensively. For all thes e reason, the international approach to a global market is appropriate for any firm (Terpstra et al. 2012). The six significant factors that should be considered by any firm to sustain itself in the market are Demographic, Economic, Political, Ecological, Socio-cultural and Technological factors (Radebaugh 2014). The demographic forces relate to the people and the population based on the density, age, gender, occupation and the other statistics. Understanding the demographics is necessary since the reason of the business is dependent on the needs and demands of the demographics. The economic factor signifies the factors that affect the consumer purchasing behavior and their contribution towards a brand or product. The socio-cultural factors refer to the factors that affect the societys basic value and norms including their behavior and preference. The basic concept of the same is generated from the fact that the consumers are a vital part of the society and the peer cultural group is fundamental in shaping their beliefs and perception. Few business failures often tend to occur due to the l ack of understand the cultural attributes. Ecological factors are also the natural forces that are necessary to understand since the natural resources are one of the primary inputs that should be taken into consideration. Political forces are equally vital for any business since the political environment limits every business. This includes the laws, the public agencies and the pressure groups which influences and can restrict the organization and individuals in the society, this affecting the business. Thus, it can be concluded that the marketing decisions and business operations can be strongly influenced and affected by the developments in the political environment. The lead users are considered as important resources for the marketers to manage adoption and diffusion of wearable technology products. From the various evidences, it can be seen that the lead users are more concerned with the innovation and developments in various domains with the perceiving and adoption of newer technologies. The lead users have the abilities to demonstrate strong leadership opinions and lesser abilities to obtain the opinions and feedbacks. The lead users concept is an important aspect of the marketing discipline, which focuses on the management of innovation and even discusses the various implications of developing products, innovating those and remain beneficial for the marketers (Aldhaban 2012). Though the lead users have lesser roles and responsibilities in the development of products, they are more focused on the adoption and diffusion of new consumer products and services. The lead users gain the most of benefits from the innovation procedures and can even help in meeting the needs and requirements of people that are left unfulfilled by the commercially available products (Chuah et al. 2016). Wearable technologies have led to the improvement in technologies and few examples of wearable technologies are smart watches, Google glass, etc. The wearable technologies are small yet convenient for the management of various tasks including most of the things that can be done on a smart phone. It has enhanced the way of managing communication has also made it easy to make calls, surf internet as well as progress in everyday lives quite easily (Chuah et al. 2016). The wearable devices have fulfilled most of the tasks performed on a smart phone and these devices consist of mp3 player, camera, bank apps and can even make calls and capture videos anytime and anywhere. There are other ways of socializing with people with the help of these wearable technologies and these can also facilitate the use of technology to change the process of communication largely (Kim, Ki Joon and Dong-Hee Shin 2015). Social networks could also be accessed with the use of these wearable technologies and this could further help in gaining accessibility to various networks too. With the use of wearable technologies, social media access has been easy and it has enabled many people to communicate with each other and update every move made by people. The Voice over Internet protocol or VoIP has also revolutionized the areas of communication by using wearable technologies. The lead users are responsible for the marketing activities and so it is necessary for them to use the wearable technologies and make sure that the marketing activities are managed properly (Thierer 2015). By using the wearable technologies, the lead users would be able to communicate with the businesses and check out their needs and preferences to fulfill those and make the organization successful in the competitive business environment. The wearable technologies promote instant connectivity along with various kinds of entertainment activities. The wearable technologies have changed the way brands and marketers connect with the leader users with the use of GPS, Google search history, etc (Th ierer 2015). the lead users have capitalized on the brands by personalizing their messages and experiences that have been delivered to the customers. The lead users, by utilizing the wearable technologies, have managed to facilitate the instantaneous connections and evolved the business successfully too. It is easy for them to make phone calls, access internet and even capture pictures and videos in case of emergency to make progress in business (Aldhaban 2012). There are few other benefits too such as improving personal safety and these devices can even provide security for the various files and information that have been stored. References Aldhaban, Fahad. "Exploring the adoption of Smartphone technology: Literature review." InTechnology Management for Emerging Technologies (PICMET), 2012 Proceedings of PICMET'12:, pp. 2758-2770. IEEE, 2012. Chuah, Stephanie Hui-Wen, Philipp A. Rauschnabel, Nina Krey, Bang Nguyen, Thurasamy Ramayah, and Shwetak Lade. "Wearable technologies: The role of usefulness and visibility in smartwatch adoption."Computers in Human Behavior65 (2016): 276-284. De Mooij, Marieke.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications, 2013. Deresky, Helen.International management: Managing across borders and cultures. Pearson Education India, 2017. Frynas, Jedrzej George, and Kamel Mellahi.Global strategic management. Oxford University Press, USA, 2015. Kim, Ki Joon, and Dong-Hee Shin. "An acceptance model for smart watches: implications for the adoption of future wearable technology."Internet Research25, no. 4 (2015): 527-541. Lee, Kiefer, and Steve Carter.Global marketing management. Oxford University Press, 2012. Mukherjee, Malobi, Richard Cuthbertson, and Elizabeth Howard, eds.Retailing in emerging markets: a policy and strategy perspective. Routledge, 2014. Oum, Tae Hoon, and Chunyan Yu.Winning airlines: Productivity and cost competitiveness of the worlds major airlines. Springer Science Business Media, 2012. Peng, Mike W.Global strategy. Cengage learning, 2013. Radebaugh, Lee H. "Environmental factors influencing the development of accounting objectives, standards and practices in Peru."The international Journal of Accounting Education and Research. Urbana11, no. 1 (2014): 39-56. Smith, Ronald D.Strategic planning for public relations. Routledge, 2013. Steers, Richard M., and Luciara Nardon.Managing in the global economy. Routledge, 2014. Terpstra, Vern, James Foley, and Ravi Sarathy.International marketing. Naper Press, 2012. Thierer, Adam D. "The internet of things and wearable technology: Addressing privacy and security concerns without derailing innovation." (2015). Van der Linden, F. Robert.Airlines and Air Mail: The Post Office and the Birth of the Commercial Aviation Industry. University Press of Kentucky, 2015.

Santander Consumer Finance Essay Example

Santander Consumer Finance Essay Name: Course: Instructor: Date: We will write a custom essay sample on Santander Consumer Finance specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Santander Consumer Finance specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Santander Consumer Finance specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Santander Consumer Finance 1. Please describe and evaluate the Country/Political Risk faced by this organization and describe its successes and failures Santander consumer finance operates in different countries spread out in the whole of Europe, thus different political risks are posed by different countries depending on the individual political climate of these countries. In Eastern Europe, the company has not had significant hold of the market because of the different cultural perceptions about loans. Moreover, the presence of stringent regulations due to political authoritativeness in such countries makes it difficult to conduct business. However, in parts of central Europe such as Germany, France, Spain, Italy the company has had exceptional success and entry in the markets due to the growth in spending power and motor vehicle users (Trumbull, Corsi, Barron, 3). 2. What has been the lending strategy followed by Santander? Are lending decisions based on the credit background of the borrower, or on the riskiness of the venture? How do they manage risk? How do they finance their loans? Why is there so little cross-border borrowing? Increase of consumption of goods in Europe has taken on an identical trend similar that of the United States where consumers purchase many goods, more so credit using credit cards. Information about the credit worthiness of customers in Europe was not sufficient to enable the company assess if the customers of the European countries were risky customers or on the contrary. Lending by Santander is based on the risk of a customer by evaluating their credit worthiness using different internal risk models. The different countries that Santander has operations have different methods of evaluating credit worthiness thus the company is able to mitigate the risks of having the loan seekers defaulting on their payments. Cross-border credit has been minimal because of the presence of natural, cultural and regulatory bureaucracies (Trumbull, Corsi, Barron, 12). 3. How is the lending strategy different to US commercial banks? The banks in the United States lending strategy are different because the consumers in the United States reflect higher spending and consumption of goods. Consumer Finance Groups and banks in the United States issue loans at prices in related to the risk of the loan. In addition, the business models available in the United States are formed based on a particular segment of risk to enable the company to understand things like possibility of default, repossession and re-entry of the repossessed products into the market (Trumbull, Corsi, Barron, 19). 4. As a consultant to the CEO, what would you suggest Magda Salarich do now? Please obtain, identify and evaluate the data and conduct a multi-perspective analysis of the evidence to make a logical recommendation for solving the problem with a global perspective. Defend your recommendation and communicate your beliefs clearly and accurately. Different options are available to Magda Salarich in terms of what market or new products the company should invest in. New investments ensure that the company is able to keep its competitive edge in the finance market while keeping its stronghold in the consumer finance market. Diversification of investments by new products such as personalized credit, banking options such as savings and entry into new markets is a risky affair; however, the diverse markets will enable the company to spread out its risk to the different markets, which react differently to global market conditions (Trumbull, Corsi, Barron, 22). I would recommend that due to the annual constant rises in the spending power of emerging economies the company should seek a share of the banking and credit market Russia, India, Brazil are among the merging economies that have seen a steady increase in the spending power. This could be interpreted as a potential market that Santander consumer finance could offer automotive insurance, personalized credit and banking services. The increase in spending power means that the people are either looking for somewhere to invest their money such as purchases of vehicles by loans at constant rates. China on the other hand provides one of the largest markets due to the vast populations. This means that the population available by using the right channels could offer a lucrative automotive, market in relation to records showing that the country had car ownership of an estimated 200 million (Trumbull, Corsi, Barron, 24). Thus if the company can be able to penetrate the automotive insurance, the n it could acquire at least five percent of the market share which is 10 million vehicles sold via credit in China alone, this is quite significant for the company and should not be ignored. I think that Salarich should pursue entry into these new markets because they are not crowded. This can also be strengthened by introduction of new products that are lucrative to potential consumers in the different countries. In addition, the company can also bring aboard experienced and competent local managers, as they are knowledgeable in these new markets and will accrue significant benefits to the company in terms of understanding the consumer needs. Work cited Trumbull, Gunnar, Elena Corsi, Andrew Barron. â€Å"Santander Consumer Finance† Harvard Business School: 9-711-015. (December 13 2010). Print.

Top 12 Time-Wasters to Fight Back Blog at EssaySupply.com

Top 12 Time-Wasters to Fight Back Blog Top 12 Time-Wasters to Fight Back Do you feel you don’t have enough time? Are you sleeping less because otherwise you can’t fit everything you want to do in a day? Then it’s entirely possible you’re doing too much. It is just as likely, however, that you’re actually spending too much time on certain tasks. If you’d just learn to reduce the amount of time you spend on those tasks, you might find you can get that extra hour of sleep or get through your day without having to run everywhere. The best way to find out what you’re spending too much time on is to actually track what you’re doing. They’ve got apps for that now. Use one for a week or so to see where you’re investing too much time and then figure out if you can find ways to reduce how much time these things take. There are a bunch of ways to do so. Of course, you can try to use technology to do things faster. Alternatively, consider cutting down how often you do something. If you’re spending 20 minutes a day washing your hair, just going to every other day will save you two hours a week! Whatever way you use to find reduce how much time you spend on things, the first step is to find the things which are eating up all your time. So, with that thought in mind, here is an infographic with things a lot of people waste time on. Do you recognize these things? Then these are great places to start. Because the first step to solving a problem you have is recognizing that you have it and what it actually consists of. Only with that information can you take steps to change things and improve the quality of your life.

Computer Networking Essay Example | Topics and Well Written Essays - 2250 words

Computer Networking - Essay Example Hence, the document improves market benefits for the company, as well as reducing costs. It is anticipated that periodic evaluations of the IT policy will reveal that the majority of staff will find IT systems supporting improved management, control, and/or organizational planning, which provide staff with a consistent work environment, and encourage the company's culture of collaboration, inclusiveness and continual improvement. Other benefits to be expected form the Policy are enhanced team-spirit; consistency in work performance; staff confidence in the reliability and dependability of co-workers; increased employee satisfaction and decreased perceptions of stress; and improved employee moral and training programs; as well as improved customer satisfaction. Logging and accounting will serve important purposes within the Policy, in that they will aid in the management, tracking, accountability of use and misuse detection. The logging will especially assist with user monitoring and debugging of the IT systems. Logs can also help to identify and track the intruder if one does get through and provide additional data for other research processes. The Policy will also state the regular frequency of log review and evaluation. The company will use a single firewall program on all its workstations as well as the same version of anti-virus software. The firewall limit exposure to threats from the Internet and to mitigate the client's risk as it inhibits network traffic that does not meet the security policy (e.g. hackers). The anti-virus software and the frequency of mandatory definition updates will be outline in the Policy. Viruses are able to destroy critical client data and other company files. The system at Harder and Harder is currently compromised by a worm virus (warez) that has been giving the hackers access and privileges of an authorised network user. The anti-virus software can attack the future viruses and so minimize the risk. However, updated virus definitions are essential to ensure that the software is not rendered useless. And so the Policy clearly addresses these issues. The Policy will aim to discourage employees to use the network in ad-hoc communications, such as with wireless networks . A hacker is able to attack this system due to the lack of authentication. Ad-hoc networks can allow a hacker to execute man in the middle attacks, denial of service, and/or compromise systems.Further, the Policy will emphasise education, awareness and continual improvement among staff. Perception surveys of employee satisfaction, as well as outcome evaluations will be reviewed to determine degree of IT security consciousness and knowledge and compliance with IT policy. The Policy will stipulate ways that security awareness will be increased and maintained, for example through workshops, posters, or in newsletters. Studies show that staffs are more likely to comply with Policy and to make more of an effort to secure or at least limit behaviours that will put the network at risk.The Policy will introduce inclusive decision making staff meetings to come up with IT security solutions. In a collaborative forum staffs can suggest ways to limit

Career Plan Essay Example | Topics and Well Written Essays - 2500 words

Career Plan - Essay Example The quote emphasizes the fact that a proper career plan is needed for any student to achieve success in any field of study. From childhood every individual holds a dream deep down in his heart, to achieve some goal that completes or rather summarizes the meaning of success for him/her. But when faced with the harsh realities of the very real world his dreams are susceptible to change with a view to obtain a better life ,to make the world a better place to live. He/She now nurtures his/her dreams based on practical grounds. His/Her search to achieve and fulfill his wants leads him to take up a career option that will provide him/her with both job satisfaction and a better living . This is a choice that each individual should be allowed to make on his/her own, probably with a bit of useful guidance from parents/teachers as once a choice is made one cannot rethink and change it in most circumstances. A wrong choice might rob one’s life of ‘all the lovely things’ tha t he/she deserved. I made a choice for myself, a choice I still stand by . I chose Mechanical Engineering as my field of study . The obvious question that the read must be being haunted with is a broad ‘Why?’ .Well, as I grew up I felt sincere inclination towards maths and papers relating to natural sciences. There is an urge to discover, an urge to know the intricacies relating to force, power and momentum which makes me want to take up Mechanical Engineering as my field of study. Engines always had a lot of appeal to me . I wanted to know more about the ways they function, their utility which makes life so much easy for all of us in this big world. Over and above all, a need to serve mankind, a need to make life more comfortable, a need to satisfy my hunger for knowing the intricacies of the mechanical world propelled me to take up the challenging career of a Mechanical Engineer . A career as a civil Engineer, however, stands fine for me but as a second choice ofcours e . A Brief on what Mechanical Engineering and Civil Engineering are all about . Mechanical engineering plays a dominant role in enhancing economic vitality, safety and overall quality of life. Mechanical engineers are concerned with the principles of force, energy and motion. They are professionals with expert knowledge of the design and manufacture of mechanical systems, thermal devices and processes. Products and processes developed by mechanical engineers include engines and control systems for automobiles and aircraft, electric power generation plants, lifesaving medical devices and consumer products ranging from air conditioners to personal computers and athletic equipment. They also design the machines that mass-produce these products. Virtually every aspect of life is touched by mechanical engineering. If something moves or uses energy, a mechanical engineer was probably involved in its design or production. Civil engineers design and supervise the construction of roads, buildings, airports, tunnels, dams, bridges, and water supply and sewage systems. They must consider many factors in the design process, from the construction costs and expected lifetime of a project to government regulations and potential environmental hazards such as earthquakes and hurricanes. Civil engineering, considered one of the oldest engineering disciplines, encompasses many specialties. The major ones are structural, water resources, construction, environmental, transportation, and geotechnical engineering. Many civil engineers hold supervisory or administrative positions, from supervisor of a construction site to city engineer. Others may work in design,

Past Present And Future Of Mcdonalds Marketing Essay

Past Present And Future Of Mcdonalds Marketing Essay McDonalds is the largest chain of fast food restaurant that specializes in making quality hamburgers worldwide. This fast food chain restaurant has over 62 restaurants worldwide with its presence in over 41 countries. McDonalds is engaged in different initiatives all over the world that define its Corporate Social Responsibility (CSR). CSR calls for companies to behave in a responsible manner socially while carrying their mandate to the public. Moreover, CSR also encompasses the companys social behavior while dealing with other companies and business partners who do business with it. McDonalds therefore owes lots of responsibility in its operations socially to the public as well as its strategic business partners. The chain restaurant also runs several franchises which imply that it deals with several strategic business partners. The increase in public awareness has brought CSR into the limelight as companies seek to incorporate this social responsibility it its plans. McDonalds has a number of CSR driven activities and strategies that shall be considered in this paper The aim of this research paper is to consider the past, present as well as the future Corporate Social Responsibility and business ethics that McDonalds has towards the environment. McDonalds has opened many different outlets and franchised several fast food restaurant outlets as well. This therefore implies that it must consider its social responsibility towards the environment as it seeks to expand into the new market. Corporate Social Responsibility often gives the company an edge against its competitors. In conclusion, the paper will consider some of the CSR and business ethic strategies currently employed by McDonalds while conducting its business. McDonalds has also initiated various programs aimed at developing its CSR way beyond the near future. Thus, the company is committed towards delivering its social responsibility to the market and the immediate environs. It is thus recommended that McDonalds should partners with other likeminded fast food restaurants in order to deliver its CSR in the future. McDonalds should also compare its business ethics with those of other companies and ensure that it is in unison with other companys business ethics. This will aid in delivering an effective CSR. Contents Executive Summary 1 Introduction 3 Aim and Purpose 3 Situation Analysis 4 Factors and Discussion 4 Values 4 Sustainable supply chain 5 Nutrition and wellbeing 6 Environmental responsibility 7 Employment experience 8 Community responsibility 9 Conclusion 10 Recommendation 11 Works Cited 12 Introduction This report will aid McDonalds in identifying its core CSR strategies that will propel its business goals into the future. The report also identifies the business ethics that McDonalds has practiced over time and the impact of these business ethics to its strategic partners and customers. This report is thus an indicator of how well McDonalds is delivering its CSR and business ethics. McDonalds being the worlds largest hamburger chain fast food restaurant owes the environment a lot in terms of its Corporate Social Responsibility. The environment in this case implies its customers, business partners as well as the public at large. The firm has played a large role in the past towards conserving the environment. In addition, McDonalds continues to develop a sustainable supply chain for the benefit of its suppliers and distributors thus ensuring that there is continuous flow of business. McDonalds CSR revolves around sustainability. This is because the firm identifies that through sustainability, it will be able to get constant products that it uses to make the hamburgers as well as other fast food products. Sustainability also helps McDonalds in the sense that it will be able to sustain its distribution networks, thus benefiting a whole chain of distributors and suppliers. Aim and Purpose This report on the CSR and business ethics for McDonalds will aid the management and executives in the board of McDonalds to better deliver their CSR to their strategic business partners and the public in general. The report also illuminates areas that perhaps McDonalds should consider incorporating into its CSR plan for the next operating year. This report shall assume certain factors. Firstly, that McDonalds CSR is uniform throughout all the countries that it operates fast food restaurants in. secondly, the report shall also assume that the CSR and business ethics that McDonalds has implemented and will implement have gained general acceptance amongst its business partners, customers and the public in general. The limitations to this study include the fact that some of the CSR strategies that McDonalds has implemented are hard to measure. Most of the business ethics can only be explained but cannot be measured in definite terms. In fact, McDonalds cannot establish the extent of success that it has achieved in the past in regard to the CSR strategies. Situation Analysis In each and every country, McDonalds has thrives to develop a menu that fits the tastes and culture of the people in those countries. This has made McDonalds unique in its delivery of fine and quality fast food products. Its CSR strategies have helped it to identify the needs of the people within these destinations and develop fast food solutions that best fits their needs. McDonalds is thus mindful of its customers diverse needs. In addition, McDonalds strives to promote healthy diets that benefit its customer. Research reveals that fast food products are not good for the health, especially for the heart as well as the liver. However, McDonalds disputes this by developing and making fast food products that are free from cholesterol, fat that causes cardiac diseases. The firm has also won several awards in environment conservation and employment sensitivity. McDonalds has no gender inequality whilst employing its staff from the regions where it has expanded. The company hopes to have trained and retrained all its employees in their respective fields by the end of 2012 (May, Cheney and Roper, p.32). According to an employee at the fast food restaurant in Europe, McDonalds is perhaps the best employer and always listens to the needs and demands of the staff; the employment environment is one to die for. Factors and Discussion This section will identify the various CSR strategies that McDonalds has implemented in the past, present and the future of these strategies. The factors are identifies in the ensuing paragraphs. Values McDonalds core values are all aimed at promoting the Corporate Social Responsibility of the firm. This is achieved through giving value to the customers, the supply chain as well as the other business partners with whom McDonalds does business. McDonalds indeed acknowledges the fact that its customers are the reason behind its success and existence. Therefore, the customers are very much valued within the company. The company thus strives to create a warm and welcoming environment for its customers. Secondly, McDonalds values its employees and states that it is committed towards the career growth and development of its employees through a comprehensive training plan. This is perhaps the greatest CSR that McDonalds has. McDonalds believes in empowering and valuing the employees for increased commitment from them and their continued success. McDonalds also maintains high business ethics and thus conducts its business with high ethical standards (Fisher and Lovell, p.33). The company conducts its business with high integrity, honesty and fairness for all its customers and suppliers. McDonalds also values the community in which it operates and strives to give back to the society through sponsoring various community initiatives such as education. McDonalds believes in making the world a better place (Johnson and Turner, p.112). McDonalds being a public company values doing profitable business with all its stakeholders. The company therefore lays much emphasis on profitable business while enforcing its business ethics across all its subsidiaries. This is achieved through maintaining high ethical standards. McDonalds always strives to excel in whatever field it undertakes to operate in. constant improvement is achieved within the company through continued training and innovation. Thus, McDonalds has grown to become the worlds largest fast food chain of restaurants through its commitment towards achieving its CSR as well as maintaining good business ethics. According to Richardson (p.16), McDonalds has achieved much success through its good will initiatives worldwide, hence many customers identify with the positive side of the company. Sustainable supply chain McDonalds suppliers are required to adhere to the strict Code of Conduct which enhances the supply chain ensuring that the fast food giant gets the best quality products as raw material for preparing the fast food restaurants. The firm values its supply chain in such a manner that there is no way a poor quality product can access the firms production unit. In addition, there are checks and balances to ensure that only the best raw materials are used to prepare fast food products. These checks and balances often involve empowering the suppliers to supply quality products through training programs. In 2007, McDonalds established a strong supply chain department which ensures that the quality standards for its suppliers are continuously met by the suppliers (Hanekamp, p.14). The complexity of the supply chain requires that McDonalds maintains an effective communication amongst its suppliers in order to solve and avert problems at an early stage. McDonalds always purchases its products from suppliers who only comply with the established code of conduct thus ensuring continued quality standards adherence (Gitman and McDaniel, p.34). Furthermore, McDonalds always strives to promote a supply chain that is positively supporting the environment. Thus, the supply chain of the fast food giant usually has no adverse effect on the environment. McDonalds therefore supports an environment-friendly supply chain. The supply chain also aims at promoting a positive economic impact on the suppliers and the immediate beneficiaries. According to Crowther and Rayman-Bacchus (p.42), an effective supply chain is one where suppliers receive timely information that will enable them be able to succeed in supplying the best products for the fast food giant. Andersen (p.24) suggests that McDonalds requires improving efficiency of its supply chain and reducing the bottleneck so that the Small and Medium Enterprises within countries where McDonalds operates may be able to benefit from the existence of McDonalds. Nutrition and wellbeing McDonalds is always committed to the wellbeing of its customers through producing fast food products that have no adverse health effects on the customers. The company follows the strict advice of its nutrition experts. There have been concerns about obesity that McDonalds has taken seriously and strived to avoid producing fast food products that may lead to obesity among its customers. Moreover, McDonalds also promoted doing exercises as part of the health promotion program that it started in 1998 (Ferrel, Ferrell and Fraedrich, p.18). Exercising is an imperative activity that McDonalds acknowledges could reduce the health effects of fast foods. Nutrition experts also advice that eating fast food products is not harmful to ones health for as long as they do enough exercises. McDonalds encourages customer to make quality choices regarding its fast food products that will benefit their health. The firm discourages eating for the sake of it and insists on supporting healthy living (Rendtorff, p.142). McDonalds continues to develop high quality and a well balanced diet that serves the needs of its customers comprehensively. The firm has also developed a wide range of choices to enable its customers to choose from, thus increase customer satisfaction. The firm through its nutritionist has developed consumer-friendly nutrition information that enable the customers to gain useful knowledge regarding the fast food products that the firm sells across all its restaurants. This helps the consumers to make an independent choice regarding which fast food product to purchase. Today, a lot of the consumer choices are driven by the nutrition that McDonalds provides its consumers with. McDonalds has strived to improve the communication that it has with its customers, especially children thus encouraging them to make wise nutrition choices. According to Hartman and DesJardins (p.76), McDonalds established the Global Advisory Council (GAC) which works in collaboration with the international teams to source for expert advice regarding nutrition and wellbeing. Environmental responsibility According to Kotler and Lee (p.19), McDonalds has won the Energy Star Partner of the Year award which is usually awarded by the Environmental Protection Agency (EPA). McDonalds has been recognized for its massive efforts in reducing greenhouse emissions. The firm is sensitive to the environment and concerned more about the global warming. This has promoted the firm to save on energy and thus avert carbon emissions. McDonalds takes its social responsibility concerning the environment seriously. The firm established its very own Global Environment Commitment (Houk and Williams, p.134). The company has continued to focus on improving its commitment towards the environment. As far as McDonalds CSR regarding the environment is concerned, the fast food giant has in the past and present focused on three main areas namely; energy efficiency, sustainable packaging and waste management as well as green restaurant design. McDonalds has sort to use more energy efficient strategies such as the use of natural gas in the fast food restaurants. McDonalds continues to seek ways of increasing energy efficiency. Furthermore, the fast food giant also seeks to reduce the impact of its operations on the environmental impact. In addition, McDonalds continues to explore ways in which it can package the consumers product in packages that are easy to recycle and reuse. Malachowski (p.27) reveals that the company banned the use of plastics in packaging the fast food products. The firm continues to use paper-based packages though it is in a bid to look for an environmental friendly package. The firm has been criticized for using paper-based packages in the wake of the global warming panic. Paper comes from trees and thus by using the paper-based packages, McDonalds may have been going against the environmental preservation requirements. Trevino and Nelson (p.47) reveal that McDonalds has an environmental department which attends the green house conferences in Geneva annually. These officials are in charge of ensuring that McDonalds continues to comply with the environmental laws of various countries where it is established. Most of the restaurants belonging to McDonalds have adopted the green restaurant design which helps in saving energy. This has given McDonalds the opportunity to participate in the reduction of carbon emission through investing in energy efficient buildings. Most of the restaurants belonging to McDonalds have an open space which allows plenty of light to enter into the building thus saving the use of electricity during the day. McDonalds CSR supports the conservation of the environment through reduction of carbon emission as well as the green restaurant designs. Employment experience McDonalds has a policy within all its subsidiaries and fast food restaurants worldwide of giving its employees a priority over all other things. The firm indeed identifies that employees are core in the companys success. McDonalds has in the past devised training programs aimed at employee development. Moreover, the firm empowers its employees to take up new challenges in the fast food market. Furthermore, McDonalds supports human rights which forms part of it global business conduct. Respect to life and the preservation of human dignity has enabled the company to excel in its core relationship with its employees as well as customers and business partners. This has enabled McDonalds to grow through its appreciation of human life and dignity, an area where many other companies have failed. Employees rights are a priority at McDonalds. McDonalds has developed a strategy that allows the employees relative freedom in working with the firm. There are three aspects of the employee priority virtues that McDonalds has identifies namely respect, commitment growth and talent enhancement (Hoffman, p.114). McDonalds has created a culture where every employee is respected and valued globally. In addition, McDonalds is committed towards realizing quality employees through comprehensive training programs and staff development strategies. McDonalds identifies young talented graduates and employees then as graduate trainees thus ensuring that it acquires the right caliber of future employees. These young graduates are drawn from various hospitality colleges and universities across the globe. According to Mullerat and Brennan (p.22), McDonalds always strives to deliver quality employee training to its employees. Moreover, its employment policy is not biased against one kind of gender. There is an open approach towards those employed at McDonalds. Every employee is thus a priority at McDonalds since the firm realized that its workforce holds the key to its valued success. This CSR involving valuing and respecting employees has enabled McDonalds to improve its service provision to its clientele. Community responsibility For ages, McDonalds has been supporting the Olympic Games through feeding program aimed at feeding the athletics. McDonalds is also involved in various charities and also supports education in the developing countries where it has its franchises and fast food restaurants. As part of its bid to return back to the society, McDonalds has sponsored several children programs involving eradication of illiteracy and poverty. McDonalds also sponsors a number of events worldwide including the Olympic Games and walks. Over the past calamities, McDonalds has been involved in disaster response where it has supported the victims of such disasters. Just recently during the Haiti disaster, McDonalds moved in to donate a handsome amount towards the rebuilding of the destroyed country. According to Morris, Willey and Sachdev (p.54), McDonalds has also supported various community based programs such as sponsoring the education of poor children in India and Asia. Conclusion McDonalds has been able to achieve high success through its identification of the elements that make it succeed most. These elements include its employees, customers and the suppliers. McDonalds values its employees and has various training programs to support their bid towards an excellent service provision. The company draws its success mostly from its employees. McDonalds also hires quality and highly valuable employees thus ensuring continued success for the company. McDonalds also draws its success from its highly valued customers. The company provides the customers with nutrition information thus ensuring that the customer makes informed decision. Moreover, the firm develops well balanced diets that meet the dynamic requirements of each fast food market. Indeed, customers have enabled the firm to develop strongly with most customers referring others to the fast food giant. The customers also benefit from the advice of the international nutritionists as well as the nutrition experts that are dissipated to McDonalds on a regular basis (Daft and Marcic, p.11). McDonalds support for the environment has ensured that its CSR continues to grow. The firm has many ways of giving back to the community. McDonalds supports various sponsorship programs, the most profound being that which supports the education of children (Carter and Clegg, p.48). McDonalds also feeds the athletes at the Olympic Games. Poverty eradication has also been a priority for the company as it seeks to improve the standards of living. McDonalds continues to support CSR and good business conducts and ethic across its operations, now and in the future to come through enhanced quality programs. Suppliers also form part of the core business that McDonalds supports. The suppliers are organized in supply chains to ensure that they continue to abide by the quality standards. Recommendation McDonalds should make us of solar energy, which is a renewable form of energy. This will go a long way towards ensuring that there is less carbon emission. The EPA would thus be pleased with the efforts propagated by McDonalds. McDonalds should also run advertisements in the media to promote its balanced healthy diet. The advertisements should also contain nutrition advice on various ways of eating healthy fast food diets. The firm should also diversify its diets to ensure that it meets the requirements of different ages.

Sharon

List specific examples to support your assessment. The assessment is dysfunctional and poorly structured. The reason for this is no one is on the same page. They cannot work as a group. They let their personal issues get in the way of making dissensions for the company. B. What is your assessment of Charlie Moor's effectiveness as the leader of his team? Provide specific examples that support your assessment. CharlieMoor's effectiveness is not working for him nor the company. The reasons are he is not a forceful manager like they had in the past. He cannot decide on the best results for the company based on information that is provided to him. He cannot keep his employees at bay. C. What should Charlie do to move the team toward a consensus on the immediate problems facing the company? Give specific examples of actions Charlie should take. Charlie should make the final decision based on the information he has been given. He needs to find a way to cut expenses and develop a better ope rating procedure while introducing new mix-in flavors of ice cream.D. What could Charlie do to improve the performance of the team in the future? Give several examples. Charlie could involve his team with more decision making based on the business issues. The examples for this would be to have weekly meetings with each department and weekly group meeting so that all departments are on the same page and up to date on what is going on with the company at the present time. Charlie can also send out monthly news letters to all employees and encourage everyone to summit their opinion on how to make the company better no matter their position.

The Benefits of Heart Disease Essay

The Benefits of Heart Disease Essay What to Do About Heart Disease Essay Before It Is Too Late A psychological counselor is able to help you understand what is going on to you. Based on your wellbeing, you might need different professionals. The individual will be awake but sometimes mildly sedated for the whole period of the process. Or, it may be a physical therapist, also known as a PT. The Nuiances of Heart Disease Essay In the event the blood flow gets totally blocked because of blood clot, the affected part of the heart muscle will die. Congestive heart failure is a sort of heart failure in which contributes to fluid buildup within the body. The heart may also raise heart rate to boost output and circulation. In case the heart's blood vessels narrow, the total amount of blood they supply to the heart could possibly be insufficient to supply the oxygen the heart requirements. The Debate Over Heart Disease Essay To stop significant heart trouble greatly decrease the total amount of fried fatty foods and trans-fat in your daily diet. The most significant thing is to locate a kind of exercise which suits you and that you like. Sugar in its normal state is a wholesome part of the human diet, the issue only comes when folks begin to consume extra amount of additional sugar. The other half weren't told to modify their diet in any manner. A study indicates that not all great fats are the same in regards to safeguarding your health. The research has indicated that even in the our everyday soups, sugars are found in considerable quantities also. As an example, making certain your diet is well balanced with a lot of fruits and vegetables together with physical exercise. A wholesome diet is vital, in spite of the individual risk of CVD. Soooo, the aorta is the point where the pulmonary artery ought to be and the pulmonary artery is the point where the aorta ought to be. In an effort to overcome the insulin resistance, the pancreas always attempts to generate more insulin, and once the pancreas can't figure out how to keep up, the blood sugar is likely to rise. Distinct arteries supply various regions of the heart with oxygenated blood. If at least one of these arteries become narrowed or clogged as a consequence of coronary artery disease, or atherscelorosis the artery can't fully supply the area of the heart it's accountable for. In the lack of timely help, a part of heart muscle cells die from a scarcity of food developing myocardial infarction. Deficiency of sufficient blood is connected with a deficiency of oxygen, also referred to as ischemia. Moreover, but very rarely it's sometimes essential to resort to emergency coronary artery bypass surgery to take care of a complication. The formed clot may remain connected to the plaque and keep growing. A seasoned professional will make an error-free assignment very quickly and can help you boost your grades. There's a particular procedure of how essays ought to be written. Many trustworthy writing services are eager to provide essay help. When it has to do with writing projects, a student could possibly be requested to write any sort of paper professors will ask. The 5-Minute Rule for Heart Disease Essay Atherosclerosis is the main cause of coronary heart disease however, it's also present to some degree in virtually every adult male in Western societi es. Coronary heart disease has become the most prevalent kind of cardiovascular disease. Cardiovascular disease is the top cause of death for both women and men. Emotional trauma because of some death, accident and even because of unique abuses may also trigger the probability of coronary failure or even death. The prospective complications can be broadly split into the ones that occur during or right after angioplasty and the ones that occur weeks or months later. There are numerous risk factors linked to coronary heart disease. Decreased blood flow can result in a heart attack. There are a lot of steps that may be taken to stop or decrease the danger of developing coronary heart disease. To put it differently, less than one% of those who die are brain dead. Although there are still a few individuals that are over using their hearts that could cause some big heart troubles. In addition, the range of schools that promote wide-ranging wellness education programs should be raised. Patients, therefore, ought to be asked about their degree of activity and has to be offered with fitness recommendations and precise and persuasive strategi es that they can add and integrate in their lives. No such findings threaten an ordinary term for almost forty decades.

The Beginning A History Of New Zealand s Ufo Activity

the Beginning†¦ A history of New Zealand’s UFO activity BY TONY LUCAS 12/01/2014 UFO SIGHTINGS Historically, most of the Northern Hemisphere holds the attention of many when it comes to paranormal activity, UFO’s, Cryptozoology and strange phenomena. UFO What I hope to bring forth in these articles is the often not heard of Phenomena that is just as prevalent in the Southern Hemisphere. As an Independent UFO Investigator myself I will however ask the readers forgiveness if I often indulge myself in that field. Being a New Zealander, it is often not recognized that New Zealand has many unheard of mysteries and its fair share of UFO activity. We also have our own version of Bigfoot known as the Moehau, also a mystery otter like creature, alien big cats, and more. Our nearest neighbor, Australia also has its fair share of UFO sightings, Criptids (animals that are not known or presumed extinct), and strange phenomena. As a UFO Investigator, I like to make quite clear how easy it is to be fooled. Often, what we think we see is not what it appears to be. In the case of UFO’s, weather balloons, the planet Venus, satellites and other man-made phenomena are often mistaken for UFOs. My belief is that once you have eliminated all the obvious and, sometimes the not so obvious, whatever you are left with must be the answer. New Zealand has a long history of UFO activity beginning in the late 19th century with the airship flap of the period, when there was a rash of sightings ofShow MoreRelatedOrganisational Theory230255 Words   |  922 Pagesothers who should know better) to trivialize this very problematic and challenging subject. This is not the case with the present book. This is a book that deserves to achieve a wide readership. Professor Stephen Ackroyd, Lancaster University, UK This new textbook usefully situates organization theory within the scholarly debates on modernism and postmodernism, and provides an advanced introduction to the heterogeneous study of organizations, including chapters on phenomenology, critical theory and psychoanalysis