IMC AND CUSTOMER SATISFACTION Essay Example | Topics and Well Written Essays - 1000 words

IMC AND CUSTOMER SATISFACTION - Essay Example As of late, Integrated Marketing Communication, a recently rising and youthful scholarly system, has become a vital and enchanted shot that is found to enable a firm to accomplish manageable upper hand. IMC is a cautious coordination of changing limited time apparatuses, for example, deals advancement, individual selling, publicizing, occasion showcasing, open connection so as to encourage powerful brand correspondence alongside guaranteeing of consistency in each message (Lamb, hair and McDaniel, 2008,p. 413). This paper talks about the publicizing technique of Milky Way and clarifies diverse special procedures, estimating of the viability of promoting and showcasing research approach. Smooth Way’s publicizing Strategy Milky Way bar, a chocolate bar appropriated by Mars Incorporated Company headquartered in Mclean, USA, is one of the most appreciated and generally famous chocolate brand name over the world. In 2012, the organization propelled a promotion crusade named ‘ Sorry, I was eating a Milky Way’ to pull in focused market to an inclination that the bar is especially overwhelming. The promoting methodology utilized in this advertisement battle appears to be pretty much to be full of feeling publicizing technique. Literary works including Clow and Baack (2004, p. 231) and Shimp (2008, p. 225) distinguished the fundamental publicizing methodologies, that are subjective procedure, full of feeling technique and brand system. Full of feeling publicizing technique evokes feelings, emotions and discernments in order to influence the thinking procedure of focused crowd which thus lead them to make a legitimate move (Clow and Baack, 2004, p. 234). Smooth Way’s adverting effort in the print media named ‘Sorry I was eating a Milky Way’ is appeared in the figure beneath. This publicizing coordinated both reverberation and enthusiastic promoting methods. This promoting gives both full and enthusiastic messages to clients that a l ady of the hour is very probably not going to be available on time when she was getting a charge out of the gooey caramel tastes of the Milky Way. Arens, Weigold and Arens (2008, p. 340) noticed that reverberation in publicizing alludes to resounding, resonating and vibrating. Smooth Way’s promoting is intended to get the creative mind of crowd. Passionate promoting attempts to reflect feelings that inspire customers’ review of item and decision. Feelings, for example, unwavering quality, bliss, joy, energy and so on are associated with Milky Way’s publicizing message. Smooth Way’s promoting is intended to draw in clients fascination and to impact them to review the brand name and subsequently to fabricate brand picture. Estimating the viability of Advertising There are essentially four results of a promoting exertion, they are; 1) acknowledgment and review, 2) enthusiastic response, 3) influence and 4) deals reactions. Shimp (2008, p. 289) has obviously sketched out specific strategies that can help estimating the viability of a publicizing. To quantify the acknowledgment and review of clients, Shimp (2008, p. 289) proposes Starch Readership Service, a testing administration of an organization named GfK Custom Research North America to quantify the peruser consciousness of clients through magazines, Buzzone Research Company to investigate consumers’ acknowledgment through TV and Day-after review testing to test customers’ review following one-day of the notice. To quantify the enthusiastic responses, Shimp (2008, p. 289) recommends cerebrum imaging of clients with assistance of neuroscience, self-announcing of clients and physiological tests to gauge any of a few independent responses of clients to publicizing. To m

Career Development Plan Part III Performance and Career Management Essay

Profession Development Plan Part III Performance and Career Management week 4 - Essay Example The explanation this is an extraordinary appraisal to utilize is that it mulls over input from clients, the individual and their supervisor. This gives them a balanced assessment and conveys in excess of an uneven methodology. As indicated by Focal 360 the motivation behind the 360 input is to give workers secret and mysterious criticism from the individuals around them. This permits the person to comprehend at each level what they are doing well and what can be improved. This evaluation could give representatives a benchmark of data to work from and they could then build up their own particular objectives as a result of it. From this sort of input we can create singular objectives that fit the workers needs. This would likewise urge chiefs to work with every individual representative in a manner that is without partiality or judgment to the worker. We will likewise need to help oversee double profession families. As indicated by Human Resource Chapter 1 the business should add a type of childcare to the procedure. At the present time we don't have a spending plan for this however it could be something that we put in the designs for some other time. We will likewise need to mull over that the planning of a headway for a representative may not be directly for their family, so we would need to offer them the development at some other point on the off chance that they are a couple vocation family (Human Resources, Chapter 10, p. 380). This would assist us with turning into a more family agreeable association. We can have accessible a sound program online that fresh recruits can tune in to who have not had the advantage of the preparation that we have gotten ready for the gathering. The advisor has consented to assist us with this circumstance as an expansion bit of the preparation on the off chance that we might want it. Another component of preparing ought to be the chance to go to gatherings and tradeshows. In spite of the fact that the organization doesn't have the cash to send them maybe we could take a gander at a repayment program for school

Holism Definition and Examples

Holism Definition and Examples Theories Behavioral Psychology Print What Is Holism? How psychologists use holism to understand behavior By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Reviewed by Reviewed by Amy Morin, LCSW on July 28, 2019 facebook twitter instagram Amy Morin, LCSW, is a psychotherapist, author of the bestselling book 13 Things Mentally Strong People Dont Do, and a highly sought-after speaker. Learn about our Wellness Board Amy Morin, LCSW on July 28, 2019 Verywell / Laura Porter More in Theories Behavioral Psychology Cognitive Psychology Developmental Psychology Personality Psychology Social Psychology Biological Psychology Psychosocial Psychology In This Article Table of Contents Expand A Closer Look How It’s Used Benefits Drawbacks Psychology Examples Holism vs. Reductionism View All Back To Top In psychology, holism is an approach to understanding the human mind and behavior that focuses on looking at things as a whole. It is often contrasted with reductionism, which instead tries to break things down into their smallest parts. Holism suggests that people are more than simply the sum of their parts. In order to understand how people think, holism suggests that you need to do more than simply focus on how each individual component functions in isolation. Instead, psychologists who take this approach believe that it is more important to look at how all the parts work together. A Closer Look As an approach to understanding systems, holism is used in psychology as well as in other areas including medicine, philosophy, ecology, and economics. One key phrase that summarizes the key idea behind the holistic approach is that “the whole is more than the sum of its parts.” In order to understand why people do the things they do and think the way they think, holism proposes that it is necessary to look at the entire person. Rather than focus on just one aspect of the problem, it is necessary to recognize that various factors interact and influence each other. One reason why it is so important to consider the entire being is that the whole may possess emergent properties. These are qualities or characteristics that are present in the whole but cannot be observed by looking at the individual pieces. Consider the human brain, for example. The brain contains millions of neurons, but just looking at each individual neuron will not tell you what the brain can do. It is only by looking at the brain holistically, by looking at how all the pieces work together, that you can see how messages are transmitted, how memories are stored, and how decisions are made. Even looking at other aspects of the brain such as the individual structures does not really tell the whole story. It is only when taking a more holistic approach that we are truly able to appreciate how all the pieces work together. In fact, one of the earliest debates in the field of neurology centered on whether the brain was homogeneous and could not be broken down further (holism) or whether certain functions were localized in specific cortical areas (reductionism). Today, researchers recognize that certain parts of the brain act in specific ways, but these individual parts interact and work together to create and influence different functions. How Our Brain Neurons Can Change Over Time From Lifes Experience How It’s Used When looking at questions in psychology, researchers might take a holistic approach by considering how different factors work together and interact to influence the entire person. At the broadest level, holism would look at every single influence that might impact behavior or functioning. A humanistic psychologist, for example, might consider an individuals environment (including where they live and work), their social connections (including friends, family, and co-workers), their background (including childhood experiences and educational level), and physical health (including current wellness and stress levels). The goal of this level of analysis is to be able to not only consider how each of these variables might impact overall well-being but to also see how these factors interact and influence one another. In other cases, holism might be a bit more focused. Social psychologists, for example, strive to understand how and why groups behave as they do. Sometimes groups react differently than individuals do, so looking at group behavior more holistically allows research to assess emergent properties that might be present. Benefits Just like the reductionist approach to psychology, holism has both advantages and disadvantages. For example, holism can be helpful at times when looking at the big picture allows the psychologist to see things they might have otherwise missed. In other cases, however, focusing on the whole might cause them to overlook some of the finer details. Some of the key benefits of this perspective include: It Incorporates Many Factors One of the big advantages of the holistic approach is that it allows researchers to assess multiple factors that might contribute to a psychological problem. Rather than simply focusing on one small part of an issue, researchers can instead look at all of the elements that may play a role. This approach can ultimately help them find solutions that address all of the contributing internal and external factors that might be influencing the health of an individual. This is sometimes more effective than addressing smaller components individually. By looking at people holistically, health care providers can address all of the many factors that might affect how a person is feeling, including their mind, their body, and their environment. It Looks at the Big Picture When researching a topic, its frequently helpful to step back and look at the big picture. Reductionism tends to focus solely on the trees, but holism allows psychologists to view the entire forest. This can be true of both the research and treatment of mental health issues. When trying to help a client with symptoms of a psychiatric condition, for example, looking at the patient holistically allows mental health professionals to see all of the factors that affect the patient’s daily life, and also how the patient interacts with their environment. Using this type of approach, therapists are often better able to address individual symptoms. Human behavior is complex, so explaining it often requires an approach that is able to account for this complexity. Holism allows researchers to provide a fully inclusive answer to difficult questions about how people think, feel, and behave. Drawbacks While holism has a number of key advantages, there are also some important drawbacks to consider. Some of these include: It Tends to Be Non-Specific When trying to solve a problem, it is often important to focus on a particular aspect of the issue in order to come up with a solution. Holism tends to be more generalized, which can sometimes make precision more difficult. Scientists, in particular, must be able to focus their research on clearly defined variables and hypotheses. Looking at something too broadly can make it difficult to conduct tests using the scientific method, largely due to the fact that it incorporates so many varied factors and influences. It Can Be Overly Complex Because holism is so all-inclusive, it can make scientific investigations very challenging and complex. There may be many different variables to account for, as well as a plethora of potential interactions. This can make this approach unwieldy at times. Examples in Psychology There are a number of examples in the field of psychology of how holism can be used to view the human mind and behavior. The early schools of thought, structuralism and functionalism, are good examples of reductionist and holistic views. Structuralism focused on breaking down elements of behavior into their smallest possible components (reductionism), whereas functionalism focused on looking at things as a whole and considering the actual purpose and function of behaviors (holism). Throughout history, there have been other perspectives and branches of psychology that have also taken a holistic approach. Gestalt Psychology Gestalt psychology is a school of thought that is rooted in holism. The Gestalt psychologists not only believed that human behavior needed to be viewed as a whole; they also worked to understand how the human mind itself uses a holistic approach to make sense of the world. The Gestalt laws of perceptual organization, demonstrate that the ways in which individual items relate to one another can influence how we see them. When similar items are viewed together, the law of similarity, for example, suggests that people will perceive them as components of a whole. Humanistic Psychology Humanistic psychology is a branch of psychology that emerged in the 1950s partially as a response to behaviorism. Where behaviorism had taken a reductionist approach to explain human behavior, humanist thinkers are more interested in looking at behavior holistically. This approach to psychology looks at all of the factors that contribute to how people think and act, as well as how all of these different components interact. Abraham Maslow’s famous hierarchy of needs is one example of a humanistic theory that takes a holistic look at human motivation. This theory doesnt focus on any single aspect of motivation. Instead, it incorporates many aspects including environmental, social, and emotional influences. Social Psychology Social psychology tends to take a holistic approach since it considers individuals in their social context. In particular, this branch of psychology looks at how group behavior is often different than individual behavior, which is a good example of emergent properties and the sum being more than its parts. Holism vs. Reductionism One way to look at how holism and reductionism are used is to observe how these approaches might be applied when studying a specific psychological problem. Imagine that researchers are interested in learning more about depression. A scientist using the reductionist approach might look at a highly specific factor that influences depression, such as neurotransmitter levels in the brain.A researcher using the holistic approach might instead focus on understanding how different contributing factors might interact, such as examining how thought patterns, social relationships, and neurotransmitter levels influence a person’s depression levels. A Word From Verywell Much of the appeal of holism lies in its ability to incorporate all of the elements that make us who we are. People are infinitely complex and varied, and holism is able to address all of the external and internal factors that influence our past, present, and future. Different areas of psychology often tend to focus on either one approach or the other. While reductionism and holism are often pitted against one another, they both serve an important role in helping researchers better understand human psychology. The 7 Major Schools of Thought in Psychology

The Professional Codes Of Ethics - 805 Words

The helping profession is a wonderful thing. Through the human experience, we experience a different range of emotions. Some good and some bad. Sometimes we hurt, and that hurt can be unbearable. Thank God, for the helping professions that can help walk us through the pain and the issues of our lives. According to â€Å"Chapter 1† in the professional codes of ethics section, there are different helping profession and each one has their guidelines of ethics to follow. It’s a good thing to want to help people and to work in the helping profession, but to help minimize the damage that could occur there are professional codes of ethics and laws put in place. Summary The focus of â€Å"Chapter 1† consisted of helping practitioners learn professional ethics which was pointed out on the first page of the chapter. This chapter explained the difference between (a) law and ethics, (b) aspirational ethics and mandatory ethics, (c) values, ethics, and morality, and (d) principle ethics and virtue ethics. The chapter explored the evolution of ethics codes, professional monitoring of practice, and ethical decision making. The chapter talked about autonomy, beneficence, nonmaleficence, justice, fidelity, and veracity which are the principles of moral decision making. Chapter 1 also gave a case illustration of virtue ethics with a commentary. Personal Impact Number seven on the self-assessment brought to my attention my shortcoming in the area of multicultural knowledge. It openedShow MoreRelatedEthics Code Of Professional Ethics980 Words   |  4 Pagesthe importance of AICPA’ â€Å"Code of Professional Ethics† and its components, and the influence of management perceptions on firms’ ethical environment (p. 919). Introduction. 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Introduction PublicRead MoreCode Of Ethics : Professional Counselor799 Words   |  4 Pagesdifferent professional counselor. She also, requested all records, the clinical case notes written by the counselor during her counseling sessions, and the clinical case notes her current counselor received from her previous counselors. The counselor breached code B.6.e ACA Code of Ethics because she refused to give the client a copy of the clinical case notes recorded during her therapy sessions. The counselor stated, â€Å"The notes I’ve written will not be very helpful to you†. This code informs usRead MoreEthics And Professional Codes Of Conduct878 Words   |  4 PagesEthics and Professional Codes of Conduct (Unit 10), Trump won the president in this month. After two months, Donald Trump will be the official president. However, the concerns about his ethics is upcoming to everyone’s mind. As we known, The Trump Organization runs a lot of business all around the US. When Donald Trump moves into the White House, he ll be the most controversial president in America history. After Trump is the president, his business interest is related to the politic. But there

The New Sustainability Advantage By Bob Willard Essay

â€Å"The New Sustainability Advantage† By Bob Willard I chose this book after reading a little on the Author’s background. Bob Willard worked for IBM Canada for 34 years and his business and leadership experience is vast. His passion for sustainability and helping businesses create overall sustainable cultures that are profitable as they can be was inspiring in itself. After his career with IBM, he pursued Sustainability in a way that he could effectively create and help implement these systems into large and small businesses alike. An author of this and three other books, his company Sustainable Advantage is a B Corporation product, a new type of registered business whose goals largely align with social and environmental efforts as a company. He also gives monetary donations equaling 10% of his company’s annual revenue each year to other organizations dedicated to people and planet concerns. The New Sustainable Advantage showcases the importance of how organizations, large and small can identify areas in which their sustainable measures can improve their green thumbprint as well as increase their overall revenues in about 5 years. Bob presents this model in a systematic way pursuing that organizations can improve productivity and become more sustainable over time without sacrificing revenue. This should begin at the CEO Level of every organization as well. Without upper management cooperation and understanding, it will be much harder and near impossible for a company as aShow MoreRelatedThe Topic Of Sustainable Business Practices966 Words   |  4 Pagesreport will define what is meant by the term sustainability and its dimensions. Secondly examples will be provided to illustrate the ways in which ExxonMobil is operating in an ethical and sustainable manner. Thirdly this report will critically look at the area of environmental responsibilities to an organizations and wh at ExxonMobil is doing in that aspect. Finally this report will observe the importance for organization to be sustainable. Sustainability according to Bruntland can be defined as ‘meetingRead MoreAttending The Ethical Sourcing Forum1490 Words   |  6 PagesAttending the Ethical Sourcing Forum hosted by Intertek in March 2012, Bob Willard, author of The New Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line (2012), explained in interview that the business case for ethical sourcing is compelling : the certain prospects of acquiring new market shares, an exponential efficency in material/water/energy and profits going over the top. In his book he even brings up the potential of a triple bottom line for any company who makesRead MoreTriple Bottom Line10664 Words   |  43 Pagesthe concept and to sell them on it, it is difficult to find anything that looks like a careful definition of the concept, let alone a methodology or formula (analogous to the calculafions on a corporate income statement) for calculating one of the new bottom lines. In the places where one is expec ting a definition the most that one usually finds are vague claims about the aims of the 3BL approach. We are told, for example, that in the near future the world s financial markets will insist that businessRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagespublication by the instructor of this course. The instructor is solely responsible for the editorial content of such materials. 111 MANGGEN ISBN: 0−390−58539−4 Management Contents Feigenbaum−Feigenbaum †¢ The Power of Management Capital 1. New Management for Business Growth in a Demanding Economy 1 1 Text Jones−George †¢ Contemporary Management, Fourth Edition I. Management 17 17 2. The Evolution of Management Thought Hughes−Ginnett−Curphy †¢ Leadership, Fifth Edition I. Leadership

Web Based System Free Essays

Introduction Young Entrepreneur Society (YES) is the organization of SACLI. They have different activities like Acceptance Party, Upcoming Seminar, Upcoming Business Exhibit, Christmas Party, and Booth for Foundation Day, Community Service, and monthly due registration fee for certificate and membership. They have also the rules and regulations for the members. We will write a custom essay sample on Web Based System or any similar topic only for you Order Now The Young Entrepreneur Society (YES) organized the activity through manual. It will take a lot of time to do. The members are going to school to know the schedule and where the event will be held. They compute through manual the monthly due registration fee. The head have to update the upcoming activities to the group or the leaders. The researcher proposed a system which allows the officials and membersso tomake it easy to organize for theYoung Entrepreneur Society (YES) to have an efficient and convenient way of communication and transaction through WEB-BASED SYSTEM OF THE SACLI YES. The system contains 6 main landing pages: HOME features the history of Young Entrepreneur Society. LOG-IN/LOG-OUTfor the administrator. VIDEO features the video of all activities. EVENTS below this it have the below this it have content of Acceptance Party, Upcoming Seminar, Upcoming Business Exhibit, Christmas Party, Community Service and Booth for Foundation Day. MEMBER’sprevious advisers/ members, YES achiever, and present members. And to recognize the advisers and members it has profile and category.And last ABOUT. WEB BASED SYSTEM OF THE SACLI YESneed only be installed on the server placing minimal requirements on the end user workstation. This makes maintaining and updating the system much simpler and it can all be done on the server. Any client updates can be deployed via the web server with relative ease. Typically in larger more complex systems data is stored and moved around separate systems and data sources. In web based systems these systems and processes can often be consolidated reducing the need to move data around. It also provides an added layer of security by removing the need for the user to have access to the data and back end servers. It can  dramatically lower costs due to reduced support and maintenance, lower requirements on the end user system and simplified architecture. Chapter II A. Historical Background Industry and trade become dynamic, creating an impact fordeveloping business society in the field of education thus promoting entrepreneurial ability for students who are inclined to do business and be part of world class manager’s entrepreneurs. Inspired by the modern trends and global attraction and opportunities in business locally and internationally, by the Entrepreneurs Society came into existence. The year 2003 was memorable for business administration student of St. Anne College Lucena Inc. because it was the year the society started and was then recognized by the college, aside from other student organizations, thereby Constitution and By-laws was promulgated and took effects as the law required. Embodied in the Constitution and By-laws are its objectives: A. Uphold the ideals geared towards ensuring a well-rounded intellectual, social, cultural, and physical development of every member. B. Provide the members an effective training in leadership and socio-civic awareness within and without the college campus. C. Promote all aspects of growth and development of its members. D. Cultivate among members the spirit of camaraderie and cordiality with other students, faculty members, staff and the administration of the college. Membership All students enrolled in the College of Business (Business Administration and Entrepreneurship) may upon enrollment become member of the society. Advisers During the term of Prof. Carmelita A. Maranan as Dean of the college, she appointed Mr. Cyril Gonzales as the adviser of YES. For five years the society was able to hold several projects and out campus learning (benchmarking) such as Calmeray (Laguna), GSIS Museum, Philippine Stock Exchange, Bangko Sentral ng Pilipinas, and World Trade. We also attended several seminars and workshop thereby the members were as happy as they  learned from these activities. We also held livelihood project such as candle making. Dish washing liquid making, powder soap making and perfume making and many more. After Mr. Cyril Gonzales term as adviser for three years, it was Prof. Maranan who took the position, thereby she enunciated more projects, field trips and livelihood programs. The past officers were: Year 2003 – 2004. B. Organizational Chart Chapter III A. Main problem Could be caused by any number of things: a poorly designed architecture, an underpowered CPU, limited network bandwidth, or a combination of several factors. For example, a higher than expected load can easily overwhelm a system’s resources. However, a higher volume is not always required to uncover performance problems. Poorly designed software that does not handle resource allocation and contention properly can easily cause deadlocks that eventually lead to nefarious performance problems even at a normal load. B. Sub-problem Poorly designed software that does not handle resource allocation and contention properly can easily cause deadlocks that eventually lead to nefarious performance problems even at a normal load. 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Environmental Factors Influencing Development †MyAssignmenthelp

Question: Discuss about the Environmental Factors Influencing Development. Answer: Introduction: Based on the personal opinion, it can be stated that Malaysian Airline does provides a product or a service to the clients. Malaysian Airlines is a global aviation organization with its auxiliary and equity investments, organized into four distinct commercial sections namely, Air transportation, Ground services, Aircraft leasing and Talent development. Malaysian Airlines has its structure created in such a manner that it serves the drive for better transparency and focused management across the respective auxiliary divisions of the companys distinct and diverse divisions (Oum, Tae Hoon, and Chunyan 2012). Apart from ensuring a better transparency and governance the commercial divisions ensures a flexibility to explore the merger opportunities for raising the capital to sustain itself, ensuring a better operational activities as classified under the auxiliary divisions making it more competitive and prompt to serve better to the clients (Frynas, Jedrzej George and Kamel Mellahi 2015). The largest contributing division of the organization is the Air transportation services that include the Malaysian Air Berhad, Firefly and MASwings, network carriers that serves both the Global and Domestic markets and all the distinct segments of the passengers. Under the operations and the services as offered by the Malaysian Airlines, comes another division of services known as the MAB Kargo that specializes in providing standard, express and special cargo. The Malaysian Airlines, which is a subsidiary of the Malaysian Airlines Group also, specializes in exceptional services like ground handling services, engineering, training of the facilities as well as the leasing of the aircrafts to provide customized and competitive aviation/aircraft leasing solutions. The Malaysian Airlines is a national carrier of Malaysia that serves the clients, form and around Malaysia. It embodies and serves the clients with the incredible heritage, tradition, cultures, cuisines and hospitality. In t his manner, it can be justified that Malaysian Airlines offers its products or services to its clients and can be possibly considered as a multinational or global company (Van der Linden 2015) Based on the marketing mix Malaysian airlines has carefully managed and maintained all the seven marketing mix elements to effectively deal with the crisis after the loss of the two airlines. In case of identifying the primary four marketing mix it can be mentioned that the Product, Price, Place and Promotion have been well managed to amend back its reputation (Lee, Kiefer, and Steve Carter 2012. Based on the product mix, Malaysian airlines offer all the three classes in the international bound flights while on the economy and the business class flights to help serve the global customers better. It has around 75 aircrafts in its fleet where Boeing manufactures 54 out of them and the rest of them have been manufactured by Airbus. With reference to the Pricing mix, post crisis Malaysian airlines have cut down the pricing due to the high competition as well as to rebuild the brand post crisis. The providing of special treatment and premium quality services have helped it gather distinct ion from the other low cost flights. The serving of complementary drinks and meals has won many compliments justifying its pricing strategy. The place mix have highlighted and improvised the networking system with the flights operating from the home base of Kuala Lampur International Airport and a secondary hub of Kota Kinabalu. The place of operation includes several other international and domestic routes across a hundred and fifty countries with the assistance of its globalised networks. The promotion mix of Malaysian airlines includes the efforts that have been made to rebuild it brand as a premium and safe carrier after the crisis. The careful use of Public Relation activities including the sponsorship of Premier League football teams has been extensively helpful. The traditional methods of advertising through various medium helped it spread its brand name across the diverse sections of customers (De Mooij 2013). As a part of the customer retention activities, Malaysian airline s began offering frequent flyer programs to the regular customers, including dedicated online flight booking facilities. In rebuilding the brand, the foreign markets have become the primary focus for Malaysian airlines. The reason to consider so is that Malaysian airlines have been serving as a critical enabler to connect Malaysia to the world, while stimulating the integrity and the integration of the entire nation (Deresky 2017). The situation and the consideration of the Malaysian airlines are quite different since the airlines not only serve its customers but it also is one of the crucial representations of the nation to the entire world. It is the main source how the world is exhibited with the Malaysian tradition and hospitality. This has also been helpful for the millions of tourists and the businesspersons to relish on the Malaysian culture, heritage and beauty as well as the active economy. Malaysian airlines are also one of the significant factors responsible for the development of the nation since it drives nation to achieve a better economy. As per the records, the aviation industry is one of the high grossing and income multiplying industries than any other sectors. The unique combination and the attribution of the Malaysian airlines as a national, economic and a domestic bond with the entire world makes the success of the airlines highly vital for the nation and its government. For every single individual the company recruits another four jobs are supported elsewhere in the world, so it can be considered as one of the significant flow in the economy (Steers, Richard and Luciara Nardon 2014). Thus, these are the reasons that can be considered while concluding the fact that the overseas market has become the prime focus for the Malaysian airlines. It can be likely considered that the culture has been one of the partial factors that is responsible for the errors in the judgment. As per the information refurbished by the marketing manager of Malaysian airlines, it can be concluded that the current social and technological advancement can be used as one of the significant tools to propagate one of the successful campaign, which are based on the informed decisions and the learning outcomes from the past campaigns. Malaysia is a diverse market that has multicultural and multiracial inhabitants with multilingual dialects, so the contents that is needed to be used should be selected carefully and customized for all the sections of the people. Failure to use the right medium of propaganda that can be helpful to reach a large section of people can be a viable mistake that the company can commit (Smith 2013). Most of the time the company chooses to focus on the bigger campaign ideas instead of focusing on the strongest idea to help the company gain back its reputation. Failure to reconsider the quality of the services and the customer needs can also be considerably one of the probable and critical mistakes that the company can commit in post crisis campaign. Specifically targeting of the Muslim inhabitants of the nation would be a probable mistake since judge and indiscrimination based on race would lend a severe blow to the company. Improper and judgmental methods and ideologies of retention of consumer can also be one of the crucial mistakes that can affect the companys rebranding campaign. Lack of imparting proper justification and misleading the consumers can be a possible cause of campaign failure since the Public relation activities are executed to establish a mutual trust between the company and the publics, failure to do so can diminish the purpose of the campaign as a whole. Global approach to the international marketing approach to a firm venturing in the overseas is extremely significant and crucial (Peng 2013). There are certain major reasons to believe so and act accordingly. The first reason is to increase sales. For example if a business is flourishing its productivity in the host nation, it is likely to generate higher sales in the other markets as well. It can be assumed that more that 90% of the worlds population retort to vernacular language apart from English, thus it can be concluded that the population is extensively global and if the company can look beyond the shores of only the domestic productivity it should also be able to understand its prospects and potential outside the area of control. The second reason is improvement in the profits. Many firms are not considerably competitive so therefore the price pressures is less. It can likely be considered that a product sold in the home country significantly costs higher in the foreign market s and the primary reason being the export markets (Mukherjee et al. 2013). The third reason is short-term security where the business would be less liable and venerable to the fluctuations and downturns of the market. The fourth reason is long-term security where the host market would probably sustain a high competition from within and outside. So a firm having excess capacity would be necessarily look forward to trade internationally, if the firm wishes to keep up with the expanding market and apply its potential. The fifth reason is to increase innovation, where the extension of the customer base both domestically and internationally would help the firm to finance the development of a new product. The sixth reason is the exclusivity where a firms management might have exclusive information and knowledge about the international prospects and the market that the other companies are not necessarily aware about. This can help the firm grow both internally and extensively. For all thes e reason, the international approach to a global market is appropriate for any firm (Terpstra et al. 2012). The six significant factors that should be considered by any firm to sustain itself in the market are Demographic, Economic, Political, Ecological, Socio-cultural and Technological factors (Radebaugh 2014). The demographic forces relate to the people and the population based on the density, age, gender, occupation and the other statistics. Understanding the demographics is necessary since the reason of the business is dependent on the needs and demands of the demographics. The economic factor signifies the factors that affect the consumer purchasing behavior and their contribution towards a brand or product. The socio-cultural factors refer to the factors that affect the societys basic value and norms including their behavior and preference. The basic concept of the same is generated from the fact that the consumers are a vital part of the society and the peer cultural group is fundamental in shaping their beliefs and perception. Few business failures often tend to occur due to the l ack of understand the cultural attributes. Ecological factors are also the natural forces that are necessary to understand since the natural resources are one of the primary inputs that should be taken into consideration. Political forces are equally vital for any business since the political environment limits every business. This includes the laws, the public agencies and the pressure groups which influences and can restrict the organization and individuals in the society, this affecting the business. Thus, it can be concluded that the marketing decisions and business operations can be strongly influenced and affected by the developments in the political environment. The lead users are considered as important resources for the marketers to manage adoption and diffusion of wearable technology products. From the various evidences, it can be seen that the lead users are more concerned with the innovation and developments in various domains with the perceiving and adoption of newer technologies. The lead users have the abilities to demonstrate strong leadership opinions and lesser abilities to obtain the opinions and feedbacks. The lead users concept is an important aspect of the marketing discipline, which focuses on the management of innovation and even discusses the various implications of developing products, innovating those and remain beneficial for the marketers (Aldhaban 2012). Though the lead users have lesser roles and responsibilities in the development of products, they are more focused on the adoption and diffusion of new consumer products and services. The lead users gain the most of benefits from the innovation procedures and can even help in meeting the needs and requirements of people that are left unfulfilled by the commercially available products (Chuah et al. 2016). Wearable technologies have led to the improvement in technologies and few examples of wearable technologies are smart watches, Google glass, etc. The wearable technologies are small yet convenient for the management of various tasks including most of the things that can be done on a smart phone. It has enhanced the way of managing communication has also made it easy to make calls, surf internet as well as progress in everyday lives quite easily (Chuah et al. 2016). The wearable devices have fulfilled most of the tasks performed on a smart phone and these devices consist of mp3 player, camera, bank apps and can even make calls and capture videos anytime and anywhere. There are other ways of socializing with people with the help of these wearable technologies and these can also facilitate the use of technology to change the process of communication largely (Kim, Ki Joon and Dong-Hee Shin 2015). Social networks could also be accessed with the use of these wearable technologies and this could further help in gaining accessibility to various networks too. With the use of wearable technologies, social media access has been easy and it has enabled many people to communicate with each other and update every move made by people. The Voice over Internet protocol or VoIP has also revolutionized the areas of communication by using wearable technologies. The lead users are responsible for the marketing activities and so it is necessary for them to use the wearable technologies and make sure that the marketing activities are managed properly (Thierer 2015). By using the wearable technologies, the lead users would be able to communicate with the businesses and check out their needs and preferences to fulfill those and make the organization successful in the competitive business environment. The wearable technologies promote instant connectivity along with various kinds of entertainment activities. The wearable technologies have changed the way brands and marketers connect with the leader users with the use of GPS, Google search history, etc (Th ierer 2015). the lead users have capitalized on the brands by personalizing their messages and experiences that have been delivered to the customers. The lead users, by utilizing the wearable technologies, have managed to facilitate the instantaneous connections and evolved the business successfully too. It is easy for them to make phone calls, access internet and even capture pictures and videos in case of emergency to make progress in business (Aldhaban 2012). 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